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What is
ASI®? |
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Advertising Specialty Institute® or
ASI --
is a large media and marketing organization serving the advertising specialty industry. Promotional products are practical, entertaining, or decorative products imprinted with an advertiser's name, logo, slogan, or message and given away. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.
The two major players in the advertising specialty industry are suppliers (importers, manufacturers) and distributors (Simply
Promotions). Supplier firms use ASI print and electronic resources to market products to distributor salespeople, while distributor firms use ASI print and electronic resources to locate supplier firms and to market services to end-buyers (promotions and advertising buyers).
ASI's mission, then, is to bring together these participants by providing catalogs, information directories, newsletters, magazines, Web sites and databases, and offering interactive e-commerce, marketing and selling tools.
As a member of ASI®, SIMPLY
PROMOTIONS
has access to products from more than 20,000
suppliers (manufacturers) throughout the U.S. and abroad. |
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